Carlo Zafranco
carlo zafranco

Good Life Designed

GOOD LIFE DESIGNED

Branding

Good Life Designed is a lifestyle design brand created by the former CEO of IKEA North America, Pernille Spiers-Lopez. Being from Denmark, she really wanted the aesthetic of Scandinavian-influenced design. The words 'clean and bold' were kept in mind while adding colorful details to liven up the branding.

The logo is a symbol of taking elements of chaos and designing it around a strong nucleus. The thick lines were an ode to Helvetica, the choice of font for this brand.

 

Book Cover

 

Post Cards

 

Business Cards