GOOD LIFE DESIGNED
Good Life Designed is a lifestyle design brand created by the former CEO of IKEA North America, Pernille Spiers-Lopez. Being from Denmark, she really wanted the aesthetic of Scandinavian-influenced design. The words 'clean and bold' were kept in mind while adding colorful details to liven up the branding.
The logo is a symbol of taking elements of chaos and designing it around a strong nucleus. The thick lines were an ode to Helvetica, the choice of font for this brand.