Carlo Zafranco
carlo zafranco

Ya Basta

Ya Basta

Creative Direction + Design

Ya Basta is an athletically inspired contemporary clothing line from Los Angeles. For the initial launch of Ya Basta, we developed branding and designs using elements from vintage sports coupled with stark minimalism. We also created content using the previously mentioned elements with a hip-hop influence. It was an attempt to represent a specific flavor among the many different faces of Los Angeles culture.

 

Website - YaBasta.co

 

Season 1

 

Intro Video

 

Screenprints

 

Social Media